Growth Operations & AI Integration for coaches and consultants
You've got the demand to grow,
but not the hours.
You can't take on more clients or serve them at a deeper level when most of your week disappears into admin and follow-up that your systems and tech should be handling. Let's fix that and get you the capacity to scale your business.
From the outside, your business is crushing it.
Behind the scenes, it's a different story.
It works because you work.
Too much still depends on you, manual workarounds, and systems that were implemented when the business was half the size.
Tools got added over time and nothing was ever rewired. So now you're not sure what's where and you're afraid to touch any of it.
You want the full picture on one client but that means opening your CRM, email system, a Google spreadsheet and searching your inbox.
Your inbox runs your life and customer service, leads and to-dos are all muddled together in there, so things have started to slip.
Warm leads sit in different tools, and whether you follow up depends on your meeting schedule that day and whether you remember later.
The team that was supposed to lighten the workload has become the workload. Everything still comes to you for approval because nothing is documented. No SOPs, no onboarding process, so every decision routes back through you.
There's more work than you can manage and you're not ready to hire for all of it yet. You know AI and proper automation flows could take some of that work off your plate but you don't have the time to figure out how.
The backend was never designed. It accumulated.
The problem isn't growth. It's that your business operations never caught up. And now running your business starts taking far more effort than it should.
Scaling fast on systems that weren't built for it.
Swoop Baby had strong demand and a rapidly scaling team, but the systems weren't built to handle either. Now client delivery runs on one system the whole team works from, with clients moving through it without the founder in the middle.
The team can now operate without the founder needing to stay across every moving part just to keep things running.
You don't just need more hands on deck. You need someone senior enough to think strategically and execute without needing everything spelled out and double-checked.
Three ways I support scaling founders
Growth Ops Intensive
Focussed on one problem area that's costing you time, energy and $$. A CRM migration, a client onboarding flow, a reporting dashboard, or an AI tool for your membership - whatever the actual bottleneck is. Done-for-you with 1 week of support after we wrap.
Enquire →Growth Ops Partnership
The ongoing operational partnership. I work directly inside the business to fix what's slowing it down, build better operational structure, and put the systems, workflows and automations in place to support the next stage of growth.
Book a call →Scale Ready OS
A 12-week operations programme for coaches and consultants ready to scale without being the infrastructure their business runs on.
Join The Waitlist →
Hey, I'm Romy!
I spent fifteen years inside global companies like Reckitt Benckiser, SC Johnson and Coca-Cola working across brand, marketing operations, and innovation. Which meant big budgets, big teams and a ridiculous number of stakeholders and dependencies.
My job was to translate vision into best-in-class execution. To work out everything that had to happen and be the connector and integrator. I learned to interpret data, spot patterns, diagnose underlying commercial problems, and turn strategy into a plan that different teams could actually deliver.
When I moved into online business, I realised that was exactly what founders were missing.
They had the functional expertise, the offer and the vision, but they weren't as familiar with the operational reality of building and running a business: the tools, delivery, team, decisions and general operational chaos that comes with scaling.
And often, they're too deep in the doing to come up for air. To step back, learn the tools, figure out the tech and work ON the business, not just IN it.
That's where I come in — as the strategic partner who cuts through the complexity, clears the operational drag, and gives founders the space to lead and move the business forward.
If your backend hasn't kept pace with the business, let's talk.
Book a discovery call